How to Test e-Commerce Website in 2022?

 e-Commerce Store Testing

As the world becomes increasingly digital, many businesses go online to reach more audiences. One popular type of website is e-commerce. It is a website where customers can browse products and purchase them.

Your e-commerce website is your space to showcase your brand and connect with your customers.

Your website creates first impressions for your customers. It should be appealing, flawless, and easy to use.

You can only do this if you carefully craft and develop your website. You must also employ software testing services such as test automation services. Software testing will guarantee the reliability and functionality of your website.

 

What is Ecommerce Website Testing?

E-commerce website testing consists of a series of tests on various aspects of an e-commerce website. It is a crucial measure to guarantee the quality of your website before you officially launch it.

By testing your website, you can foresee issues and solve them before affecting your potential customers’ user experience.

 

Ecommerce Website Test Checklist

An e-commerce website has many parts and pages. You must ensure that all these features are working and that they work together to develop a seamless website.

Here are the things you need to test on an e-commerce site.

 

Homepage

The e-commerce homepage consists of various texts, navigation buttons, and graphics. A critical feature of the homepage is the hero image, a dynamic slideshow of images.

You must ensure that elements of your homepage are correctly placed, seen, and functional.

 

Search and Navigation

The search bars, search buttons, and navigation buttons must be working properly. Your search algorithm should be working so that users will have a valuable experience on your website.

Make sure that users can sort and filter the search results based on a wide range of options, like brand, color, or price.

 

Product Catalog Page

Users must be redirected to the product details page whenever they click on a product. The product catalog page should be complete with the necessary information, such as product image, dimensions, and other specifications.

 

Shopping Cart

A shopping cart is the collection area of items you want to check out. Users should be able to add as many products as they want to their cart and continue shopping.

They should also be able to remove and modify items from their cart. Items added to the shopping cart must still be there when you reopen the e-commerce site.

 

Payments Gateway

Your payments web page must contain various options for your customers to pay. You should let users sign up first if they are still on Guest mode and they want to check out.

Moreover, you must ensure the security of your customers’ saved financial information.

 

Featured and Recommended Products

These things show up on the homepage. You should test the algorithm of your e-commerce website to ensure that the products are relevant and related to users’ search queries.

 

Post-order Processing System

When a customer checks out an item, a post-order page shows up. You should test the buttons for canceling, modifying, and tracking orders. The option to return order must also work correctly.

 

How To Test Ecommerce Website

There are many tests done on e-commerce websites. These tests examine various aspects of your website to guarantee its overall quality and reliability. We’ve listed e-commerce website testing procedures below.

• Browser and device compatibility testing
• Functional testing
• Usability testing
• Security testing
• Performance testing
• A/B testing
• Website speed testing

 

E-commerce Testing Best Practices

Our professional QA analysts have a few recommendations when you conduct e-commerce website testing. First, you should use real devices and browsers when running a test.

This will guarantee reliable test results, especially in compatibility tests. When testing, you should prioritize performance and usability testing. These tests will let you detect bugs, issues, and other problems and solve them right away.

We also advise that you perform both automated and manual testing. Manual testing is practical in assessing how user-friendly and satisfying a website is to consumers.

It is also valuable when dealing with complex testing cases. Lastly, our team recommends running A/B tests. This test will help you determine the best version of your e-commerce site.

 

Amazon Affiliate - Philips Trimmer - Computer table

 

Secret Technique Keyword Golden Ratio

How I ranked this article on Google's page 1 in 21 days 

So a little over a while ago I came across this killer technique to find "opportunity keywords" for which you can rank very soon. The technique is called KGR (keyword golden ratio) Technique

Dough Cunnington is the one who came up with this technique

Essentially what you have to do is search your selected topics on Google SERP to exactly see how many people have written content over that.

A quick hack to find that out is Google Search Operator's this particular command

allintitle:your topic

as you hit enter, it will show the results & also display the number of results.

You have to divide that number with search volume, as a result you will get a percentage. If the number is 0.25% or less than that, then you will rank the topic on page 1 in no time.

That's exactly what I did. The topic I found using this technique was "how to download wistia videos"

& just in 25 days now, the article is ranking on #7 position for search term "wistia videos" and for "how to download videos from wistia" I am ranking at #13th position

Let me know if you are leveraging this technique or are you still relying on Ahref's or SEMrush's keyword difficulty metric score to find topics.

#kgr #keywordresearch #seo #searchengineoptimization

• 
  

Manoj Jawanjal - 360 Degree Digital Marketing Consultant and Trainer

Industry Experience in B2B, and B2C industry for global clients in almost every verticals of digital marketing like SEO, Social Media Marketing, Email Marketing, PPC, Bing Ads, Content Marketing, Automation Marketing with Adobe and Eloqua also extensive full-time work experience on client servicing and huge experience in eCommerce store handling a Big team members with tools like Hootsuite, Taboola, etc.

Digital Marketing - Performance management and development of a digital team, Commercial planning and development of digital services and products, Implemented Search Engine Optimization (SEO). Developed and managed the implementation of paid and organic search strategies for various clients globally.

 

WD Elements USB 3.0 1TB Portable External Hard Drive Compatible PC, Mac, PS4 & Xbox  

 Communication of these findings (and resolutions of issues) to clients via conference calls & e-mails

Relevant Keyword Market Research on targeted markets searching habits in terms of Competition and Searches eg : Using Long tail keywords, Latent Semantic Indexing, Specific Keywords & Exact .
Growing and developing digital strategy and billings across existing global clients.
Managing search activity for global and cross-regional clients with central marketing structure with direct reporting lines focusing on paid search planning process, campaign setup, implementation and performance reporting.

Basically, I'm handling below following responsibilities:

√ Automation Marketing
√ Team Handling
√ Digital Media Strategy
√ Digital Marketing (SEO On page and Off page)
√ Brand Reputation Management
√ SEO/SEM
√ Social Media Marketing Planning
√ Online Reputation Management
 √ working with Ads serving tools DART,  ATLAS,etc
√ Google Ad-words Account Planning and Management
√ Competitors and Technical Site Analysis
√ User Interface Optimization
√ Email Marketing
√ Affiliate Marketing
√ Market Research Trend analysis
√ ASO
√ ROI
√ Digital Marketing Agency 

Planning for SEO On page and Off page

Solid track record of successfully managing and building large-scale, complex B2C email campaigns in marketing automation platforms (ActiveCampaign, Pardot, Hubspot, Marketo, etc)
Demonstrated success developing and executing digital marketing initiatives including lead generation, lead nurturing, marketing automation, trigger-based emails, SEO/SEM, display online advertising, social media, and web/microsites.
Working knowledge of (but not directly responsible for) digital advertising, especially Facebook, Instagram, Google, and YouTube
Demonstrated understanding of B2B and B2C Sales funnel. Knowledge of sales pipelines and how to positively impact funnel conversion rates.
Handled innovative leads generation campaigns and I believe that the skills I have acquired in the course of my professional and educational experiences will be valuable assets for your organisation and/or your clients.

►►► Skype: manoj.j25
►►► Whats app / Call - +91-9860165635

New business development for natural and paid search with 100% sign-up for natural search business pitches.

16 Content Marketing Strategies to Boost Your Search Traffic

Content Marketing offers a huge opportunity to the businesses that are trying to establish their base on the digital platform. But, to attain the same, your business website needs to be competitive enough to beat the online game of attracting consumers. Thus, being an online entrepreneur, you must learn about some of the best content marketing strategies, which can take your website to new heights and enhance profit accordingly. This article will focus on different tactics that you can introduce into your content marketing campaign to connect with your target audience and boost your website’s traffic.

However, before we jump into the topic, let’s find out the importance of content marketing in making your website rise above the competition.

• Content Marketing is crucial for modern day businesses as it helps you to grow your audience and establish your credibility.
• Develop high-quality content to enhance your website’s ranking in search engine pages organically.
• Marketing an authoritative, credible and verified content helps you to enhance your brand image and build trust.
• Building a good relationship with your audiences is vital to driving traffic to your website. Content marketing assists you to connect with your followers effectively by allowing you to educate them about the product or the service.
• Lastly, content marketing eases the process of conversion. With high-quality, relatable content, you can influence your followers to purchase your products or services.

The demand for good content is immense in this competitive market. Digital customers find content to be a reliable source for product research. Thus, whether you are looking forward to driving huge traffic or willing to monetize your website, an efficacious content marketing plan can truly bring you a long-term success.

So, let’s outline 16 content marketing strategies that can help you to promote your website to your target audience.

Know Your Audience: For every business, identifying target audiences is critical. So, who actually are these target audiences? They are the group of people who are interested in products or services offered by you. It is obvious that to create good and engaging content, you have to know your audiences closely. Understanding them lets you get appropriate keywords for a strong content and frame it appropriately. Thus, meticulous analysis allows you to generate targeted content that builds a strong relationships. This also helps you to beat the competition by targeting a specific market niche. Remember, contents that are not aligned to your readers’ needs, fail to attract traffic to the website. It is said that the more you understand your audiences, the more precisely you can frame content for them and the stronger your content marketing strategy will be.

Do a Thorough Research: After you have targeted your audiences, it’s time to know their pain points that are problems that your audiences are facing. Being an entrepreneur, you must grab this opportunity and create solutions to those problems. So, while scripting a content, always make sure to acknowledge your readers’ problem and try to come up with the solution to it. Research is one of the cores of online content marketing campaign that lets you understand all the aspects of your market clearly and understand what your target audiences want. Studies say that an effective content must not contain everything about you and your business, but about your readers’ needs. A proper research ends up into a relevant content that shows your readers that you care about them and hence builds trust in them.

Design a User-friendly Website: Though many articles will overstate the importance of a user-friendly website, it is one of the factors that decides your user engagement. Your website can have marvelous content, but if a user can’t navigate around your website easily, he will be annoyed and won’t come back again to check the valuable information you provide on your site. So, what makes your website a convenient one? There are many ways to improve a site’s usability and here are a few of them you must concentrate upon.

Website Responsiveness: The website you design, must render well on different devices including mobile devices. Today, most users access internet from their mobile devices rather than their desktop. Thus, it is important to have one that is compatible with a variety of devices.

Loading Speed: Your readers are assets for your business and hence, you must never test their patience. Internet users prefer websites that are fast. When you fail to meet this expectation, they lose interest and look for a faster alternative.

Readability: When a user visits your site, he must be able to easily scan the keyword he is looking for. Thus, to drive traffic to your website, you must enhance your website’s readability. Work on the fonts of the texts you are using for the content of your site. Make sure the texts contrast well with the background theme, making your website easily readable.

Use Proper Keywords: For a successful content marketing campaign, you must focus on optimizing your content around the topic your target audiences are searching for. Grabbing attention on an online platform is not an easy job to perform. To beat the competition, keywords are of utmost importance. Optimizing your content with appropriate keywords lets your website rank well in search engine pages. Thus, to succeed in digital marketing campaigns, you must pay good attention to keyword research, and for this, one must study two key factors – competition and traffic. To rank high and stand out of the crowd, use less competitive yet highly relevant keywords for your website.

Build Targeted Landing Pages: For online businesses, the landing page is the most crucial factor of the whole digital marketing process. A well targeted landing page has the potential to convert your website traffic into leads and you must ensure that your landing page is well optimized for conversion. Remember, content marketing and landing pages are inseparable as these pages are the platforms to communicate with your audiences. A landing page also enables you to understand your prospects by analyzing the standards of the page, thus helping you to improve your content marketing strategy.

Create Unique and High-quality Content: This is very impact for any sort of content marketing campaign. A relevant and engaging content is one of the strongest content marketing tools that majorly influences your readers’ decision making. Indulge yourself in generating great content for your website as it is an effective way to connect with your audiences and build goodwill. Try to present your readers with unique content that helps you to make your own distinctive brand image. The more you publish informative, valuable and engaging content, the easier it will be for you to build faith within your audiences. Another thing that you should consider in content marketing is consistency, as it helps to create authority within your target market. While you are framing a content with a marketing perspective, make sure to optimize it with appropriate keywords and enhance its visibility.

Frame a Strong Headline: In a content, headline is the most important part as it grabs your target audiences’ attention first. When you are using content as a tool to boost your website traffic, make sure to incorporate an irresistible headline to it. Just like the content of your website, headline too must be properly optimized as it has a major role to play in your SEO ranking. Remember, a compelling headline ensures the visitors interest in your content, otherwise they won’t mind keeping the content unread. The headline must be relevant to the context of the story and must provide a glimpse of the whole content. To make your headline magnetic, incorporate keywords that are relevant to your target audiences’ needs. Thus, we can also state that an effective headline helps your business to bring in revenue.

et audiences’ attention first. When you are using content as a tool to boost your website traffic, make sure to incorporate an irresistible headline to it. Just like the content of your website, headline too must be properly optimized as it has a major role to play in your SEO ranking. Remember, a compelling headline ensures the visitors interest in your content, otherwise they won’t mind keeping the content unread. The headline must be relevant to the context of the story and must provide a glimpse of the whole content. To make your headline magnetic, incorporate keywords that are relevant to your target audiences’ needs. Thus, we can also state that an effective headline helps your business to bring in revenue.

Create Various Content Formats: Now that we already know how a content can help you to build authority and trust in your audiences, it’s time to learn about different sorts of content that can make your website more appealing.

• Blogs: The blog post is an informational content, where you are open to share your views on an individual topic. They are the most common and easy to produce content that get more citation than others. Usually, blogs are not too long and lead to better SEO ranking.
• Long Articles: This is another common type of content that can stand alone and benefit your content promotion strategy and involves a long format, containing an in-depth study of your industry niche.
• Video Content: Studies say that video content grab better attention than text content. It is considered to be the most versatile modern-day communication medium that can be used as a powerful marketing tool. With platforms like YouTube, entrepreneurs can use this content format to leverage their target audience.
• Visual Content: In this competitive era, you can set your brand apart from others by knowing the right elements that can stimulate audience engagement. Visual content plays a pivotal role in this effort. There are various kinds of visual contents that you can incorporate in your online content marketing to boost online traffic to your website. Images, infographics, memes, presentations etc., are a few basic visual content types that can take your digital marketing campaign to the next level.
• Podcasts: Just like video content, audio content too are gaining popularity day by day and a Podcast is a very good example of this content format. Podcasts let your audiences access your content at their own convenience.
• Other Content Formats: Apart from the above-mentioned content formats, there are other types too, that you can take into consideration. E-books, webinars, quizzes, checklists, emails, etc., are some of the most engaging content types, which can be used to improve leads and sales.

Use An Effective Call-to-Action (CTA): Placing an effective call-to-action or CTA in the content is the next step to follow in your content marketing campaign. Today, when the consumers are bombarded with promotional messages every day, a properly placed CTA can help you to turn your website traffic into leads. CTAs are content efforts, designed strategically to get an immediate response from the audiences. This is considered as one of the best content marketing strategies because apart from helping your website to gain popularity, it also helps your business in its marketing and sales process. Thus, you must be very careful about placing your call-to-action phrases in your content. The action you want your readers to take must be direct and appealing. Be clear about the value proposition as it helps your audiences to understand the product or the service you are offering them.

Analyze Your Competitor: It is obvious that to grow your business, understanding your competitors plays a pivotal role. Researching the competition allows you to understand your own strengths, weaknesses, opportunities and threats. This helps you to come up with unique marketing strategies that can enhance your brand image efficiently. Remember, both yours and your competitors’ target audiences are same and hence, you must go for an in-depth study of their digital content marketing strategy. To rise above the competition, always try to attack competitors’ weaknesses and beat their strengths. This strategy can help you to be a market leader in the industry.

Advertise & Get Social: In Content marketing, producing a great content is not enough to monetize your business. Be proactive and promote it to your target audiences through different social media channels. It is one of the cores of content strategy that has the potential to drive traffic to your website. Twitter, Facebook, LinkedIn, etc., are a few of the social platforms, where the presence of your brand ensures your outreach. If you are looking to improve engagement with your readers, share your content in these platforms and build loyal followers. No other channel can influence your readers better than social media channels and boost your traffic to soar.

Pay Attention to SEO: On the digital platform, the content you publish is of no value if your target audience does not see it. Here comes the importance of SEO or Search Engine Optimization that involves various activities that can earn your website a huge traffic from search engines. Let’s study a few ways by which SEO helps your content marketing campaign:

SEO, when done appropriately, improves user experience and makes your users happy.

It is one of the most effective marketing strategies that can bring more customers to your business eventually. If said precisely, SEO helps to bring targeted traffic to your website.

• SEO optimized websites are faster than a non-optimized one.
• Helps to get higher rankings in search engine result pages due to keyword optimization.
• Helps with better brand awareness.
• SEO helps your website to fight the competition and stand apart from the crowd. 

Focus on Long-tail Keywords: Now, when you are already aware of keywords and SEO, it’s time to focus on a typical kind of keyword that account for most web searches. Digital marketers find long-tail keywords an effective way to connect with target audiences. These are much longer and specific phrases that internet users are more likely to search for. Placing such keywords in your content establishes better engagement between you and your readers. Unlike shorter keywords, long-tail keywords not only rank you higher in search engines but also ensure higher return on investment. It means, with such keywords you can drive exact audiences to your website. If you are planning to run a paid online ad campaign for your website, long-tail keywords relevant to your content can make the campaign a success.

Welcome Guest Blogging: Guest blogging is another important content promotion strategy that you can incorporate in your marketing campaign to strengthen your credibility and brand awareness. Look for websites with strong readership and low spam to post your article, and backlink them to your website to enhance its traffic. You can also approach industry leaders to your guest blog to enhance your brand image.

Host Webinars: Want to make your website more interactive? Host webinars to fast track this and spread awareness about your business to your target audiences. Webinar is an online seminar that an entrepreneur arranges to enhance brand engagement. With such brainstorming sessions, you can gather innovative ideas from your target audiences to improvise your business. Like blogs, webinars too can be viewed for years and can continue to drive traffic to your site.

Work on Link Building: Another important tool in your content marketing plan can be back links. Big marketers believe that if you are not employing link building in your digital marketing campaign, you are definitely missing out on potential business. So, what is back linking all about? It is a method through which a website gets links from another website. Back links you place in the content must look natural and create a huge impact in search engine results. Search engines acknowledge your site’s authority according to its popularity. Thus, when you incorporate links in the content properly, Google and other search engines rank your site higher in search results.

Building trust and authority among'st your target audience doesn’t happen overnight. To sustain the competition and boost traffic flow to your website, you must learn all the tactics to better your content marketing campaign. The points mentioned over here are highly effective when practiced appropriately. Thus, to drive traffic, frame your content marketing plan strategically and be the market leader of your own industry.

Source: Content Marketing Strategies for Organic Ranking

104 Useful SEO Interview Questions & Answers for 2019: A Beginner’s Guide to SEO

SEO has been the ultimate buzzword in the digital media for quite a long time.

From content marketing to attracting heavy traffic to any websites and ensuring the success of any social media campaign, SEO is the key to success!

SEO has a world in itself; it contains a vocabulary and language of its own with a highly evolving history.

The functionality of SEO is quite difficult to interpret, yet so unique!

Yet, our search on the Google trends show how consistently SEO has been in demand among global corporations.

It means you can have lucrative career in SEO if you know how to make it work!

Interested to know more about SEO?

Ask any corporation about it, and after a few hours, you will find yourself completely baffled!

Ask any SEO expert about it, and they will try to educate you with its tough technicalities!

That’s why I have shared some basic SEO interview questions and answers in a lucid manner which are sure to help you understand it better.

I have enlisted here 104 useful SEO interview questions asked by top employers.

So, you do not need to go around compiling information about SEO before your interview.

Discover all you need to know with these latest SEO questions and answers and embark on a successful SEO journey!

Keep digging!

1. What is SEO & why is it so important?

Ans. In simple words, SEO or Search Engine Optimization denotes to any activity performed for the improvement of Search Engine rankings of websites, products, services or other content. It shows unpaid results which is also referred to as “free”, “organic”, “natural” or “earned” results.

The importance of SEO starts with the desire of the companies to gain more traffic for their websites. The ranking over search engines matter because users pay more heed to the first 5 searches on Google. Moreover, the users tend to trust Google’s refined search results because they consider these searches to be more authentic and specific.

2. What is a Search Engine?

Ans. A search engine is a web-based software system which is developed to search and locate relevant information on the World Wide Web. Search engines generally answer the queries entered by the users and give them a list of search results.

3. Name of a few search engines.

Ans. The names of some search engines are- Google, Bing, Yahoo!, Baidu, DuckDuckGo and Yandex.

4. Who are the Founders of Google?

Ans. The founders of Google are Larry Page and Sergey Brin.

5. In which year was Google founded?

Ans. Google was founded on 4th September, 1998.

6. What is World Wide Web?

Ans. The World Wide Web (WWW) or the Web, which was invented by Tim Berners-Lee in the year 1989, is an information system of internet servers containing webpages where specially formatted documents and resources, supported by Hypertext Transfer Protocol or HTTP, can be located by Uniform Resource Locators (URLs) with other hypertext links.

7. What is a Domain?

Ans. On the internet, the domain is simply a part of the network address and acts as a descriptor for websites. It includes email addresses, website addresses and addresses of Internet Protocols such as SSH, IRC and FTP.

For example, in www.mytasker.com, mytasker is the domain.

8. What is domain extension?

Ans. Domain extension refers to the notation found at the end of web addresses. The extension is used to specify a country code or any web category. For example, .edu is a domain extension to specify educational institution as the web category.

9. What is a website?

Ans. A website contains a collection of web pages or formatted documents that can be accessed over the Internet. Websites are generally identified with domain names or web addresses.

For example, if you type the web address www.mytasker.com over the internet, it would take you to the home page of the actual website.

10. What is a Web server?

Ans. A web server is a computer program with an IP address and domain names that display web pages to users when requested. Web server accepts and processes requests sent via HTTP.

For example, when you enter the URL ‘mytasker.com/blog’ over the web browser, request is sent to the web servers which bear ‘mytasker.com’ as the domain name.

11. What is Web Hosting?

Ans. Web hosting refers to any service providing space for websites over the Internet. Web host enables your website to be viewed by others via modem or network by making space over its server.

There are different kinds of web hosting services available today which are used as per the needs and requirements of the web developers.

12. What is Crawling?

Ans. Crawling or web crawling refers to an automated process through which search engines filtrate web pages for proper indexing.

Web crawlers go through web pages, look for relevant keywords, hyperlinks and content, and bring information back to the web servers for indexing.

As crawlers like Google Bots also go through other linked pages on websites, companies build sitemaps for better accessibility and navigation.

13. What is Indexing?

Ans. Indexing starts when the crawling process gets over during a search. Google uses crawling to collect pages relevant to the search queries, and creates index that includes specific words, or search terms and their locations.

Search engines answer queries of the users by looking up to the index and showing the most appropriate pages.

14. What is SERP?

Ans. Search Engine Result Page or SERP refers to the page that is displayed when a specific search query is entered over the search engine. Apart from showing a list of results, SERP might also include advertisements.

15. What is organic result?

Ans. Organic result in SEO denotes to the listing of the web pages that are most relevant to the search query entered by the user. It is also referred to as “free” or “natural” result. Getting a higher ranking in the organic result over the search engines is the very purpose of SEO.

16. What are paid results?

Ans. Paid results in SEO mean the exact opposite of organic results. It generally denotes to advertisements that are displayed above the organic results.

Several website owners make payments to Google to display their websites for certain search terms or keywords. Paid results show up when some user enters a search query with those keywords.

17. What is “Google Suggest” or “Autocomplete”?

Ans. Google Suggest is a part of the auto-complete function of Google search engine. When any user enters a word or some letters over the search field, Google shows many associated terms to him/her in a drop down menu. Such suggestions are a collection of the most frequently search terms over the Google search engine.

For example, as you start to type Photoshop tutorial for, you might see other popular Photoshop tutorial related searches like“Photoshop tutorial for beginners” or “Photoshop tutorial for photographers.”

18. What is On Page SEO?

Ans. On page SEO refers to all the activities performed within the websites to get higher ranking and more relevant traffic from the search engines.

On page SEO is related to the optimization of the content as well as the HTML source code of any web page. Some of its aspects include meta tags, title tags, meta description and heading tags.

19. What is Off Page SEO?

Ans. Off page SEO relates to the other aspects that influence the search ranking of websites on the Search Engine Result Page.

It refers to the promotional activities, such as content marketing, social media and link building performed outside the boundaries of any web page to improve its search ranking.

20. What is the definition of keyword?

Ans. Keyword means any word serving as a key. Keyword in SEO refers to the key phrases and words included in the web content which helps the users to find the specific website by entering relevant search queries over the search engines.

21. What is long tail keyword?

Ans. Long tail keywords are phrases containing over 4+ words that make search results highly specific.

These long phrases are used by smart SEO experts when they attempt to draw quality traffic to their websites rather than having random traffic, and increase their lead conversion rates.

Also, long tail keywords are easy to rank compare to single word keyword.

22. What are LSI keywords?

Ans. LSI keywords or Latent Semantic Indexing are semantically associated with the main keyword that users enter over the search engines.

How to find LSI keywords?

Lets say, you are writing about On Page SEO. Now, search for your keyword (On page SEO) in Google and scroll down to the “Searches Related to…” area at the bottom of the page:

With the use of LSI keywords, that are linked with the main keywords in terms of relevancy, search engines can identify the semantic structure of the keywords and extract the hidden meaning of the text to bring the most appropriate results on SERPs.

23. What are Heading tags?

Ans. In SEO, heading or header tags are used to separate the heading and sub-heading of any content from the rest of the web page. There are 6 heading tags used in SEO in a top down hierarchy.

Ranging from h1 to h6, header tags bring coherence in content along with relevancy and keyword consistency in the search results displayed on SERPs.

24. What is Canonical URL?

Ans. Canonical URLs relate to the concept of selecting the best URL for the web pages that the visitors want to see. Also, known as canonical tags, these URLs help in content syndication when multiple versions of a same page become available over the Internet. Thus, it is used to resolve issues related to content duplication.

For example, most people would consider these the same urls:

www.example.com
example.com/
www.example.com/index.html
example.com/home.asp

But technically all of these urls are different.

25. What is Page Title?

Ans. Page title, also known as title tag, is a phrase used for describing a web page content. The title tag appears on the search result pages just above the URL (see below) and also appears at the top of a browser.

It is one of the main components of SEO as it sums up the content of any page accurately, and is generally optimized with keywords and other relevant information for drawing higher traffic.

26. What is the definition of URL?

Ans. Uniform Resource Locator or URL acts as a generic term used to specify all kinds of web addresses found on the web.

URLs provide users with ways to identify and locate resources and documents on the web. URLs contain internet protocols, IP address of the host and the domain name along with other information.

27. What is SEO friendly URL?

Ans. SEO friendly URLs are used to optimize the structure and word usage in URLs so that the process of indexing a website by search engines become improved.

SEO techniques, such as putting keywords and having proper length and file structure in the URLs, help in improving website ranking and enhancing website navigation.

Search engines (Google, Bing, Yahoo etc.) and users may have problems with complicated URLs. Clean and simple URL helps users and search engines to understand a page topic easily.

Google’s Matt Cutts has stated that the first 3-5 words in a URL are given more weight.

So try to make your URLs short and simple. And always include your target keyword in your URL.

For example, if your article is about Google Ranking Factors, your URL should be like this:

28. What are meta descriptions?

Ans. Meta descriptions are also called HTML attributes which should provide an accurate description of any web page content. These descriptions act as preview snippets of the web pages over the SERP page.

Meta descriptions, which should ideally be within 150 characters, enhance the promotional value of the web pages, and can gain greater user click-throughs, if performed correctly.

29. What are backlinks?

Ans. Backlinks are also called incoming links that help users to shift from one web page to the other web pages. These links play an important part in SEO.

When Google search engine views multiple quality backlinks to a page, it considers the page to be more relevant to the search query, which helps in its indexing process and improves its organic ranking on SERPs.

30. What is a Do-Follow link?

Ans. A Do-Follow Link, as the name suggests, allows Google link calculator called PageRank to count all the inbound links from other web pages and websites as link points.

The higher the link juice or link points are, the greater would be the search ranking of that web page, as these links make the web page appear very relevant and popular to the Google search engines.

31. What is a No-Follow link?

Ans. A No-Follow link is exactly the opposite of a Do-Follow link as such the link attributes do not allow the Google bots to follow them. These links cannot be followed by robots; only humans can do it.

No-follow link attributes are structured in the following manner:

<a href=”http://www.example.com/” rel=”nofollow”>Link text</a>

32. What is internal linking?

Ans. Internal Linking is a process of providing hyperlinks on the web pages that connect to the same domain. It is another way of directing the visitors from one web page to another of the same website.

They help search engine spiders to crawl and index all the inner pages of a website/blog easily and such links help in building information hierarchy while pushing up the link juice level in any given website and allowing the visitors to navigate the website pages properly.

33. What are incoming links?

Ans. Inbound Links, also known as incoming links or backlinks, refer to the hyperlinks present on a third-party web page that directs users to your web page only.

Inbound links can be based on both text and graphics. However, textual inbound links are more useful in drawing greater traffic and improving the PageRank level of any webpage.

34. What is an outgoing link?

Ans. An outbound link is a hyperlink that points at a targeted or external domain and is different from the links present on the Source domain. For example, if you provide links of other third-party web pages on your website, those would be external links to your site.

Outbound links bear great importance in SEO as they provide your web pages with more quality and value for the search engine ranking. Google search engine counts outbound links as third-party votes which improve the ranking of your web page.

35. Why are backlinks important in SEO?

Ans. From the perspective of SEO, there is a difference between backlinks and quality backlinks.

For Google search, random backlinks do not offer any help. Google assesses the quality of the backlinks present on a webpage with the relevancy found in the content of both the web pages.

The higher is the relevance between the original content and backlink content, the greater becomes the quality of the backlinks.

Quality backlinks bring more referral traffic to a website/blog, and most importantly will improve the ranking of a webpage.

36. What are the most important Google ranking factors?

Ans. According to Andrey Lipattsev, the Search Quality Senior Strategist at Google, the top 3 ranking factors affecting the search engine algorithm of Google are:

#1 Content

#2 Backlinks

#3 RankBrain

37. What is robots.txt?

Ans. Robots.txt is one way of telling the Search Engine Bots about the web pages on your website which you do not want them to visit.

Robots.txt is useful for preventing the indexation of the parts of any online content that website owners do not want to display.

IF you  want to block all search engine robots from crawling your website, just put the follow code:

User-agent: *
Disallow: /

IF you  want to block Google from crawling your website, just put the follow code:

User-agent: Googlebot
Disallow: /

It is important to decide the location of Robots.txt very carefully, or else errors might occur while displaying the website.

38. What is HTML Sitemap?

Ans. An HTML sitemap comprises of one single HTML page that bears the links of all the web pages of any specific website. This sitemap holds the foundation of all web pages of any website.

HTML sitemap contains all formatted text files and linking tags of any website. It is particularly useful when you have a large website with multiple web pages, because it helps you to improve the navigation of your website by listing all the web pages in one place in a user-friendly manner.

39. What is XML Sitemap

Ans. XML or Extensible Markup Language is primarily created to facilitate the functionality of the search engines.

A good XML sitemap informs the search engines about the number of pages present on a specific website, the frequency of their updates and the time of the last modifications performed on them, which helps in proper indexing of the website by the search engines.

Here is an example: https://mytasker.com/sitemap.xml 

40. How can I see what pages are indexed in Google?

Ans. There are two ways to see if the webpages of any specific website are indexed by Google.

1) One can check the Google Index Status of any specific website through Google Webmaster tools. After adding the website on the dashboard and verifying the ownership, clicking on the tab “Index status” would show the numbers of pages indexed by Google.

2) One can also perform a manual search on Google by typing on Google search bar site:domainname.com, and the number of pages indexed would reflect on the SERP.

For example:

41. What are doorway pages?

Ans. Doorway Pages, also known as gateway pages, portal pages or entry pages, refer to web pages or websites that are developed for higher ranking when specific search queries are entered.

Such pages give way to multiple web pages on the SERP which lead users to the same web destination. These can also funnel the users to intermediate pages that does not hold as much importance as the final webpage. Two common forms of doorway pages are cloaking and redirecting pages.

42. What are 404 errors?

Ans. 404 errors are considered one of the most potential impediments in the way to successful SEO. When a specific URL is renamed or becomes non-existent, any links connecting to that URL would result in 404 errors.

Interesting thing is, Google does not penalize any website for 404 errors. However, if the search engines consistently fail to crawl the internal links of any website, the search ranking of that website is very likely to drop with low traffic.

43. What is anchor text?

Ans. Anchor text denotes to a visible hyperlinked text that can be clicked through. Such hyperlinked texts link to different documents or locations available on the web.

These texts are often underlined and blue in color, but different colors might be given with the changes in the HTML code.

Anchor text helps users to connect to diverse data that are relevant to the source page or content. Anchor texts can be of different types such as keyword rich anchor, generic anchors, branded anchors, image anchors etc.

SEO best practices dictate that anchor text should be relevant to the page you’re linking to, rather than generic text.

44. What is Image Alt Text?

Ans. Google Bots cannot process images on the web. Therefore, it makes use of the alt attributes to understand what an image is all about.

The Image Alt text is generally considered as an alternate text for an image, which provides a textual alternative to the web crawlers to index the web page bearing the image.

Properly phrased alt tags can increase the SEO ranking of your website’s images in Google images search results, as they tend to add more value to the user experience.

45. What is Google Webmaster Tools/Google Search Console?

Ans. It was on 20th May, 2015 that Google changed the name of Google Webmaster tools to Google Search Console.

Google Search Console provides free web services to the web masters by enabling them to monitor and sustain the online presence of their specific websites.

Google Search Console helps the business owners, SEO experts, site administrators and web developers to see the crawl errors, crawl stats, backlinks and malware with a click of a button. .

46. What is 301 Redirect?

Ans. 301 redirect is considered as one of the most effective ways of performing redirects on any website. When a web address has been changed permanently, it is best to use 301 redirects which will redirect all the users to the new web address.

With this redirect, the search engine passes all the values associated with the old website to the new website. Moreover, 301 redirect also pushes all the link juice to the new web address that keeps the ranking of the website unaffected.

47. What is Google Analytics?

Ans. Launched in 2005 by Google, Google Analytics is one of the most empowering analytical tool in SEO, which helps the web masters to track and monitor the traffic on their websites.

It is a freemium web service, which means that it provides certain basic services free of charge while the premium services demand investment.

One of the advantages of using Google Analytics is that it can be integrated with other Google products such as Public Data Explorer, Google AdWords etc.

48. What is Google PageRank?

Ans. Google PageRank was a calculative software which determined the relevancy of one web page based on the number of quality backlinks it contains.

In other words, PageRank views backlinks as votes, which means if Page X links to Page Y, Page Y is voted by Page X. The job of PageRank is to interpret both the page content and find relevancy. The higher is the relevancy level, greater importance is ascribed to a certain page by Google which positively affects the organic result of that web page.

Note: Currently Google doesn’t use PageRank to rank a webpage. Google’s John Mueller said Google probably won’t update Toolbar PageRank in the future.

Sources: Search Engine Roundtable, Search Engine Land.

49. What is Domain Authority?

Ans. Considered to be one of the most influential SEO factors, domain authority is a key performance metric developed by Moz, which rates any website on a 1-100 scale.

The greater your DA, the more likely your website to have strong traffic and high ranking in Google.

You can check domain authority of any website in Open Site Explorer.

This metric effectively predicts the search ranking of any website in future, based on the strength of the domain authority.

Domain authority is evaluated to check the credibility of any website. Lots of high quality and relevant backlinks help to increase Domain Authority.

50. What is Search Engine Submission?

Ans. Search engine submission refers to a specific activity of the web masters in which a website is directly submitted to the search engine so that its online recognition and visibility is increased.

In other words, it is one way of informing the search engines about the existence of any website, which is then indexed by the search engines and reflected on the SERP page.

This is also performed by the web developers and the SEO experts so that the search engines reflect the most recent content of the website.

Is search engine submission necessary?

The simple answer is: NO.

You don’t need to submit your website to search engines.

The majority of search engines nowadays (Google, Bing and Yahoo) crawl and index pages by following links.

51. What is Directory Submission?

Ans. Directory submission in SEO relates to the listing of any web address or site with the relevant details over various web directories under a specific category.

Directory submission performs the same function as phone directory and increases the popularity of websites with greater online exposure. Directory submission can be both free of cost and paid.

Note: Over the last few years, directories have changed – they are no longer good for getting thousands of links to your site so you can game Google. Today, directories are valuable when used carefully.

52. What is Article submission?

Ans. Article submission is considered a part of Off Page SEO optimization. Article submission, which involves the presentation of articles to online article directories like EzineArticles, GoArticles, ArticleTrader etc. with proper anchor text for link building, is performed for the promotion of any website.

Even though it enjoyed wide popularity as one of the very effective SEO techniques, article directories lost its charm with Matt Cutts, Google’s webspam team head, issuing a warning against its usage in 2014.

53. What is Press Release submission?

Ans. Press release submission involves writing press releases and submitting them to effective and popular PR sites for building incoming links to any specific website.

Online press-releases remain in the database forever, which means that they could be used anytime by anyone in need. It also enhances the online visibility of websites in the future.

54. What are Classified ads?

Ans. A classified ad is a form of advertising which is particularly common in newspapers, online and other periodicals which may be sold or distributed free of charge.

Classified advertisements are much cheaper than larger display advertisements used by businesses, although display advertising is more widespread.

55. What is Forum Posting?

Ans. Forum posting is the act of engaging, interacting, and writing on a forum thread by leaving a simple response to the thread or to a particular post by a user on the same thread. Posting on popular forums is a powerful method of engaging and interacting with new users, while driving prospective clients to your website or business.

Example: FileZilla Forums, WebmasterWorld…

56. What is a Business directory?

Ans. A business directory is a website or printed listing of information which lists all businesses within some category. Businesses can be categorized by business, location, activity, or size.

Business may be compiled either manually or through an automated online search software.

57. What is Social Bookmarking?

Ans. Social bookmarking is a way for people to store, organize, search, and manage “bookmarks” of the web pages. Users can save these links to the web pages that they like or want to share, using a social bookmarking site to store these links.

These bookmarks are usually public, and can be viewed by other members of the site where they are stored.

58. What is Social Networking?

Ans. Social networking is the practice of expanding the number of one’s business and/or social contacts by making connections through individuals, often through social media sites such as Facebook, Twitter, LinkedIn, Pinterest, Instagram and Google+.

59. What is RSS Feed?

Ans. RSS (Rich Site Summary) is a format for delivering regularly changing web content. RSS feeds enable publishers to syndicate data automatically. A standard XML file format ensures compatibility with many different machines/programs.

RSS feeds also benefit users who want to receive timely updates from their favorite websites or to aggregate data from many sites.

60. What is Guest posting?

Ans. Guest posting is the process of creating content and publishing it on another person’s website. Guest posting blogs allow to show author bio (writer) at the top or bottom of an guest post.

Following is an example of guest posting Author bio:

Blogs are the most popular platform for guest posting. This is a great way to build an online reputation, backlinks and for a company to get much needed recognition.

61. What is Blog commenting?

Ans. Blog commenting is a popular online marketing strategy of leaving thoughtful comments on a blog post, where an individual or a business should be able to gain online presence.

Blog comments can establish an individual or a business as a thought leader in a particular industry, which may lead to new business opportunities and also a link building tactic, since the comment links back to the page that was submitted in the “Website” field.

62. What is Google Algorithm?

Ans. Google algorithm is a set of commands written for the purpose of feeding back with search results relevant to the queries made.

Google’s algorithm does the work for you by searching out Web pages that contain the keywords you used to search, then assigning a rank to each page based on several factors, including how many times the keywords appear on the page, quality of the page etc.

Google uses numerous other criteria that change periodically to deliver more relevant results.

63. What is Google Panda?

Ans. Google Panda was a change to Google’s search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of “low-quality sites” or “thin sites”, and return higher-quality sites near the top of the search results.

Google Panda was created to target sites that publish low quality content and penalize them if possible.

64. What is Google Penguin?

Ans. Google launched the Penguin Update in April 2012 to better identify and regulate websites that were considered spammy or overly-optimized.

The Penguin targeted sites that manifested keyword stuffing as well as those that practiced black-hat SEO. On the other hand, this algorithm rewarded the sites that used white-hat SEO and that were of high quality in a generic sense.

65 What is Google Hummingbird?

Ans. Google Hummingbird is a search algorithm used by Google from August 30, 2013. It was designed to embody the special characteristics of speed and precision.

One of the significant advantages of Hummingbird is that Google was able to refresh not just their index but their search engine as well. However, they also retained important elements such as the search algorithms they previously created.

66. What is Mobilegeddon?

Ans. Mobilegeddon is a name given by webmasters and web-developers to Google’s algorithm update of April 21, 2015.

The main effect of this update is to give priority to the web sites that display well on smartphones and other mobile devices.

Individual pages can be tested for “mobile-friendliness” using the Mobile-Friendly Test tool by Google.

Nice! this page is mobile friendly…

67. What is HTTPS/SSL Update?

Ans. HTTPS (Hypertext Transfer Protocol Secure) is the protocol for secure communication on the World Wide Web. It prevents eavesdroppers from seeing information that visitors send or receive over the Internet.

Here is an example of HTTPS domain:

HTTPS/SSL is important for SEO.

Why?

Because, Google is giving secure sites a ranking boost (slight).

68. What is Google Pigeon Update?

Ans. Google Pigeon is the code name given to one of Google’s local search algorithm updates released on July 24, 2014.

It aimed to increase the ranking of local listing in a search which also affects the search results shown in Google Maps along with the regular Google search results.

69. What is Google Penalty?

Ans. A Google Penalty is the negative effect on a website’s search rankings based on the updates to Google’s search algorithms and/or manual review.

It can be an unfortunate malfunction of an algorithm update or an intentional penalization for various black-hat SEO techniques.

70. What are Google Sitelinks?

Ans. Google Sitelinks are the sub-listings that will sometimes show under the first listing on the first page of Google search results.

These are hyperlinks to website sub-pages that appear under specific Google listings to help users navigate the site.

These are automatically added by Google using its algorithms. Page content, Site structure, Internal links and user behavior may be responsible for these.

71. What is Google Knowledge Graph?

Ans. The Knowledge Graph is a knowledge base utilized by Google to improve its search engine’s results with semantic-search information gathered from a wide variety of sources.

Google Knowledge Graph ensures a visually appealing and intuitive graphical presentation of information related to queries.

It organizes data for presentation around what it calls entities, which include individuals, places, organizations, sports teams, works of art, movies, etc.

72. What is Google My Business?

Ans. Google My Business is a free and easy-to-use tool for businesses, brands, artists, and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.

In addition to providing the information for your Local Search listing, the Google My Business page connects you to your Google+ Page, Google Analytics, and Adwords Express.

Its uses includes:

• Updating business information
• Adding photos of your business
• Connecting directly with customers
• Monitoring and responding to Google reviews
• Managing information

73. Definition of SEO Audit

Ans. An SEO Audit is a health check for your website which involves looking at the technical infrastructure of your website to optimize Search Engine visibility, usability and conversion.

You can identify problematic areas that need improvement to create an action plan while a good SEO audit keeps your website up-to-date with the latest developments in search marketing.

74. Popular SEO Blogs to follow

Ans. Search Engine Land, Search Engine Journal, Search Engine Watch, Content Marketing Institute, Moz, KISSmetrics, HubSpot etc.

75. What is AMP

Ans. AMP or Accelerated Mobile Pages is an open-source coding standard for publishers to be able to load their sites quickly on mobile since mobile responsiveness could be unimpressive and slow compared to the desktop resources which are heavy and plenty.

76. Name of a few Popular SEO Tools

Ans. The names of a few SEO tools are Google Search Console, Google Analytics, Google Keyword Planner, Buzzsumo, Bing Webmaster Tools, Moz, SEMRush, Check My Links etc.

77. What is cloaking?

Ans. Cloaking is a technique used to deliver the content on a Web page to a search engine in a way that is different to what the user was looking for.

The purpose of cloaking is to boost a website’s search engine rank on certain keywords. Cloaking takes a user to the other sites than what he or she expects by disguising those sites’ true content.

78. What is keyword density?

Ans. Keyword density is the percentage of times a keyword or phrase appears on a web page. Keyword density can be used as a for determining whether a web page is relevant to a specified keyword or keyword phrase. The percentage is always in comparison to the total number of words on the webpage.

79. What is keyword frequency?

Ans. Keyword frequency is the number of times a keyword or phrase appears on a single Web page.

80. What is Google sandbox?

Ans. Google Sandbox is a filter placed on new websites as a result of which, a site does not receive good rankings for its most important keywords or phrases. Even with good content, a site is may still significantly affected by the Sandbox effect.

A site is sandboxed when it is new and does not rank for the keyword phrases that are not incredibly competitive in Google.

81. What is Disavow tool?

Ans. Google’s link disavowal tool allows publishers to inform Google that they don’t want certain links from external sites to be considered as part of Google’s system of counting links to rank websites.

So, you may ask Google to remove certain URLs or domains as a ranking factor in the indexing of your site by creating a .txt file with a list of these domains or URLs and sending it to Google.

82. What is Google Fetch?

Ans. Fetch is a Google tool which enables you to test how Google renders a URL on your site. You can use Google Fetch to see whether Googlebot can access a page on your site, how it renders the page, and whether any page resources are blocked to Googlebot.

This tool can be effectively used for the following purposes:

• Troubleshooting webpages to improve the performance in SEO.
• Submitting pages for indexing whenever the content is changed significantly.
• Finding out the pages affected by any malware attack.

83. How do you separate words in URL?

Ans. You should use hyphens to separate words in URL.

Here is an example:

84. What is Google Dance?

Ans. Google Dance is an outdated slang term used to describe the time period when Google rebuilds its rankings, and as a result of this rebuilding, the rankings order of Websites on Google’s SERP may fluctuate repeatedly.

The results fluctuate widely within a 3 to 5 days period. Googlebot revisits every website, figures out how many sites link to it, and how many it links out to, and how valuable these links are.

85. What is Google’s Rich Answer Box?

Ans. A rich answer is any attempt by Google to answer the searcher’s query in search results in a way not requiring a click through to a website.

Rich answers come in many forms which can be recipes, sports scores, stock graphs, calculators, sliders, text-based answers, numbered step by-step directions, maps, and much more.

The forms of rich answers:

• Answers provided by Google
• Basic Snippets
• Featured Snippets

86. What is ccTLD?

Ans. It’s country code top-level domains.

87. What is Black Hat SEO?

Ans. It is the use of aggressive SEO strategies, techniques and tactics that focus only on the search engines and usually do not obey search engines guidelines.

88. Name a few Black Hat SEO techniques

Ans. A few black hat SEO techniques are:

Link Farming

Hidden text

Gateway or Doorway pages

Cloaking

Keyword Stuffing

89. What is the meaning of competitive analysis?

Ans. A competitive analysis is a critical part of your company marketing plan. This analysis in marketing and strategic management is an assessment of the strengths and weaknesses of the current and potential competitors.

This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.

90. What is contextual backlink?

Ans. Contextual backlinks are links to external websites that are placed within the main or primary content of a web page.

Here is an example of a contextual backlink:

Contextual backlinks are much more powerful than any other backlinks. Also, this type of backlinks are very hard to get.

91. What does it mean by “repeat the search with the omitted results included”?

Ans. This means that Google considers the page to be of low quality content/ duplicate content/with an algorithmic penalty.

Duplication of the same content/page is another reason behind this.

92. What is Duplicate content?

Ans. Duplicate content, as the name suggests, generally refers to the substantial parts of content within or across domains that are either identical or appreciably similar.

93. What is CTR and how to boost it?

Ans. The click through rate is measured by dividing the number of times a link appears on a search engine results page by the number of times it is actually clicked on by a visitor.

A high organic CTR in Google or any search engine means you get more traffic.

The ways to boost CTR are:

• Write Better Headline and make it interesting
• Write outstanding meta description
• Put Your Main Keyword in Your Display URL

Easy right?

94. What is bounce rate?

Ans. Bounce rate is the number of visitors which a site receives only for them to leave the site after viewing only one page.

It represents the percentage of visitors who enter the site and then leave or “bounce” rather than continuing on to view the other pages within the same site.

95. What is Pogo-Sticking?

Ans. Pogo-sticking is defined as going back and forth from a search engine results page (SERP) to an individual search result destination site.

This means that when the searcher clicks on a link on a SERP, sees that it’s not what he/she is looking for, immediately leaves by hitting the back button.

Google doesn’t like pogo-sticking at all. The reason why is very obvious: when users repeatedly visit your page, but don’t stick around to read what you’ve written, it becomes apparent that the page doesn’t really satisfy the users.

96. Differences between bounce rate and pogo sticking.

Ans. The difference between bounce rate and pogo sticking is:

Bounce rate: A high bounce rate isn’t always bad, as it can mean that while the visitor didn’t travel deeper into a site, he spent some time on the page and got an answer to his question. He may have saved the URL or may come back later, but since he didn’t spend more time reading the content , the activity is considered a bounce.

Pogo sticking: Pogo sticking occurs when a user performs a search, clicks on a result, very quickly clicks back to the search result page, and clicks on a different result. This type of behavior is a direct result of immediate dissatisfaction in the search result. This always has a negative aspect to it.

In simple words, pogo-sticking has to do with search engine traffic, while bounce rate is tied to all traffic sources including search.

97. What is Alexa Rank in SEO?

Ans. Alexa.com is a website that ranks websites based on traffic, so in terms of SEO, moving up or down the ranks of Alexa is indicative of how effective your SEO campaign has been.

The rank is calculated using a combination of the estimated average daily unique visitors to the site and the estimated number of page views on the site over the past 3 months. The site with the highest combination of unique visitors and page views is ranked as #1.

98. What is goal in Google analytics?

Ans. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. The goal is to make sure that users can review online campaigns by tracking page quality and conversions essentially to improve lead generation on their websites.

According to Google: Goals measure how well your site or app fulfills your target objectives. A goal represents a completed activity, called a conversion, that contributes to the success of your business.

99. What is funnel in Google analytics?

Ans. A funnel is useful when you are looking to track the pages your visitors land on as well as the path that visitors use to land into the page. These are defined as funnels, as you’re setting up a pathway to track if the visitors walked the same pathway.

Funnels will restrict the amount of completed goals to only those who follow through the entire pathway.

100. What is referral traffic?

Ans. Referral traffic is Google’s way of reporting visits that came to your site from sources outside of its search engine.

For example, when someone clicks on a hyperlink to go to a new page on a different website, Google Analytics tracks the click as a referral visit to the second site.

101: What is Google trends?

Ans. Google Trends is a public web facility of Google Inc., that shows how often a particular search-term is entered or used to search, relative to the total search-volume across various regions and languages in the world.

The Google Trends tool uses real-time search data to help you gauge consumer search behaviors over time.

Most important of all, Google Trends shows you high-volume trending search terms in your niche.

Like this:

102: What is content marketing?

Ans.  Content marketing is an approach focused on creating and distributing valuable and meaningful content to attract and retain a fixed audience and, ultimately, to drive profitable customer actions.

103: What are crawl stats?

Ans.  The Crawl Stats report provides information on Googlebot’s activity on your site for the last 90 days. These stats take into account all the content types that are downloaded by Google such as CSS, JavaScript, Flash.

Google’s ability to fetch and crawl web pages is incredibly efficient and the crawl stats provides insights for the same with complete data on the statistics.

104: What is RankBrain in SEO?

Launched by Google on 26th October 2015, RankBrain accounts for an Artificial Intelligence (AI) system which provides aid to Google to process its search queries through algorithm-learning program.

Image source: Search Engine Land

The uniqueness of this machine-learning technology lies in its effective management of search queries that are new to the Google search engine.

By converting the search language into vectors (mathematical codes), this AI system can conjecture what the users are trying to convey by exploring already recorded search phrases of similar meaning and filter search results accordingly without any manual help.

Source: SEO Interview Questions