Many people recently asked me how to become a
Google Ad Words certified professional.
Can you do for me?
I recently became Google Analytics & AdWords
certified. At first, I was intimidated by these exams as these platforms are
quite vast and can take sheer amount of practice & learning to understand
them well. But i studied hard and put considerable amount of practice which
eventually paid off.
Before
we go into the steps to clear these exams, let’s first understand their
structure.
This post is going to show you how.
A Step-by-Step
Guide: How to prepare for Google AdWords certification
There is a bit of confusion in this arena because
Google recently changed how the entire certification program works.
Google AdWords certification is definitely a
plus if you want to brand yourself as a PPC expert. (But keep in mind that
passing this exam alone does not make you an expert). Read more about how to
become a self-made digital
marketing expert.
Earlier, the test alone costed $50 to try and the process of the
certificate issue was different. Now it is free to take the test. If you take
the test and fail, there is a time period where you have to wait before you can
give it a go again.
There are below exams available:
§ Advertising
Fundamentals
§ Advanced
Search
§ Advanced
Display
§ Analytics
§ Mobile
Sites
§ Digital
Sales
To become AdWords certified, you need to pass 2 exams. The AdWords Fundamentals and anyone of these– Search Advertising, Display Advertising, Video Adverting, Mobile Advertising & Shopping
Advertising
Adwords Exams Image
After you pass the exam and become certified, Google allows you
to showcase it to the world. There is a printable version of the certificate
which you can access from the Google Partners login. Here’s mine:
You can also get a link which you can share
online. This link will show your profile with the certification. If someone
wants to verify it online they can. This link will be accessible for you from
your Google Partners login under the My Profile page. Make sure
that you turn the visibility into public so that others can see it.
For the purposes of simplicity I strongly recommend that you use
the same Google account that you have for your Google+ profile/account.
Applicable for all exams
- ·
Minimum Passing Score-80%
- ·
Retake option- If
you didn’t pass the exam, you can retake the test after 7 days
- ·
Certification Cost- Free
- ·
The exam cannot be
paused. You also cannot flag or return to a previous question
- ·
Varies based on the type
of exam
- ·
Duration: 90-120 Mins
- ·
Number of questions:
55-100
- ·
Certificate Validity
Period: 12-24 Months
- ·
Available in 15-43
languages
How to pass these exams:
6 Steps
Step 1: Do
not do these things.
·
Don’t waste your time
on 100% success rate study guides available on the internet
·
Don’t waste your time on
random YouTube video tutorials. They are just not enough
·
Don’t buy any online
guide/course to pass these exams. You just don’t need them
·
I can tell you this so
confidently because I did the same thing and end up wasting a couple of days.
Just remember one thing. No one in this world can prepare you better for these
exams other than Google itself.
STEP 2: Stick
to Google’s exam study guides.
·
Google Academy provides
PDF Guides and Video Tutorials for all the exams.
·
Start your preparation
with these guides.
·
They are more than enough
to cover all the exam basics. Rest depends on your practical
application/practice with these platforms.
STEP 3: Make
Notes. Study at your own pace.
And yeah, to prepare for the exam you need a
study guide/ material. The study guide for AdWords Certification is available
here at Google
Support Page. If you read through it good-naturedly and have a descent remembrance
control, you will be able to pass the exam easily.
If you have any questions, let me know.
If you need any help from my end to crack exam very smoothly Please Ask.
