Google Ad words Updates Old vs New version

Spread out to potential customers within a few kilometers of any business, or broadcast ads to whole Globe (regions or countries). With AdWords, it’s up to you.

With text-based search ads, graphic display ads, YouTube video ads, or in-app mobile ads, you have plenty of ways to reach your target customer with AdWords.

The new interface has been progressively developing out to more advertisers over the past year, and Google says it will be available to everyone by year-end. Those with access can still navigate back and forth between the two interfaces. 

• Promotion extensions
• Household income targeting in search
• Audiences page
• N-grams
• Call bid adjustments
• Landing page performance
• Custom in-market audiences
• Google attribution

4 Steps To Add Social Media Links to Your #GoogleSearch Profile?

Your Google listing is a serious part of your online presence. To actually optimize your Google Listing, you will want to include links to your social media profiles, so users can quickly click through to your social accounts.

But exactly how do you do that?

Here are the four main steps to adding social media links to Google results.

HOW TO ADD SOCIAL MEDIA LINKS TO GOOGLE

• Create a structured markup data.
• Upload your structured data to your website homepage.
• Verify it works with Google's structured data testing tool.
• Re-crawl your site to Google Search Console.

USING GOOGLE TO GAIN SOCIAL MEDIA TRAFFIC

Why is it very important to add your social media links to Google in the first place?

Google has long been the largest source of traffic for most websites. That's what makes SEO (search engine optimization) so important.

And now, Google can also get-up-and-go traffic to your social media profiles.

Now, what you can now create with structured data and Google's new knowledge dashboard:

WHICH SOCIAL PROFILES GOOGLE SUPPORTS

Currently, Google allows only specific social networks to its knowledge panel. Google encourages you to add others but they aren't currently included when shown in Google Search Results.

• ·         Facebook
• ·         Twitter
• ·         YouTube
• ·         LinkedIn
• ·         Google+ 
• ·         Instagram
• ·         Tumblr
• ·         Myspace 
• ·         Pinterest

According to Google, the Google algorithm processes the social networks you have identified and shows the most relevant results.

Steps TO Adding Social Media Profiles to Google Search Results

1. CREATE A STRUCTURED MARKUP

This is a bit nerdy, but you can do it!  You are essentially creating a list of information that Google will find when it comes to your site.

This is the template you want to use:

<script type="application/ld+json">
{ "@context" : "http://schema.org",
"@type" : "Person",
"name" : "your name",
"url" : "http://www.your-site.com",
"sameAs" : [ "http://www.facebook.com/your-profile",
"http://instagram.com/yourProfile",
"http://www.linkedin.com/in/yourprofile",
"http://plus.google.com/your_profile"]
}
</script>

The bolded sections are where you add your specific social profiles. For example, 9 Clouds' structured data looks like this:

 <!-- start social profiles (https://developers.google.com/structured-data/customize/social-profiles) -->

 <script type="application/ld+json">

 {

 "@context" : "http://schema.org",

 "@type" : "Organization",

 "name" : "Dataveu",

 "url" : "https:// Dataveu.com/",

 "logo": "https:// Dataveu.com/logo.png",

 "sameAs" : [

 "http://www.facebook.com/ Dataveu ",

 "http://www.twitter.com/ Dataveu ",

 "https://plus.google.com/ Dataveu /",

 "http://instagram.com/ Dataveu ",

 "https://www.linkedin.com/company/Dataveu

 "https://www.youtube.com/channel/Dataveu ",

 "https://www.pinterest.com/Dataveu/"

 ]

 }

 </script>

 <!-- end social profiles -->

Google gave us a warning about adding a logo, so we did that as well.

UPLOAD YOUR STRUCTURED DATA

Now that you have created your structured data, you need to add it to a page on your site that will be crawled. For most of us, this means the home page.

If you can edit your code, add the structured data before the <head> section of your homepage. If you don't know what I just said, email the structured data to your webmaster.

VERIFY IT WORKS

Once your code is added, make sure it works.

Visit the Google Developer Testing Tool, click “Fetch URL,” and type in your website's address. You should see the same structured data showing up in the testing tool.

Here's what ours looks like:

RE-CRAWL YOUR WEBSITE TO GOOGLE SEARCH CONSOLE

The next time your website is crawled by Google, your social media profiles will be added to the site and available for Google search results.

OR

You can login to Google Search Console and submit your site to Google's index. That will get your additions added within a 7 days.

How Digital Marketing Helps a Business to Grow in 2018

Why business need digital marketing is a question we repeatedly get asked?

Digital marketing or web marketing is the process of promoting your services and products all over the “web” or “Search Engine” or on “Google”. Digital Marketing is about creating your brand presence in search engines and popular social media websites or Portals. That is not all; another part of digital marketing services is sending marketing emails to prospects.

Online marketing goes way elsewhere having a decorative website for your company. In today’s internet-driven society, it has become necessary for businesses, both big and small, to create an online presence that attracts consumers. Why? To nonstop reach wider audiences and boost sales. 

                                             The internet has opened entrances to a whole new digital economy which many consumers prefer over the traditional brick-and-mortar outlets. According to sales forecasts generated by Global marketer, retail eCommerce sales are expected to reach $6.458 trillion by 2025 worldwide. This numbers reflects the increasing trend of online shoppers.

More people are online: Online consumers are reshaping shopping trends and creating more opportunities for businesses globally.

“Your competitors do it, so you need to do it too and do it better”

·         Targeting the right audience is easier online

·         Online marketing is cost-effective

·         Interact with Targeted Audiences/ customers

·         Create Online brand reputation

·         Ask for the Reviews to the customers

·         Caters to the Mobile customers

·         Evolve and grow

Its Reach Is Practically Unlimited. All above tips to helps you to Generate Better Revenues

How To Do Keyword Research for SEO- The Beginners Guide

SEO Keywords Research : The Beginners Guide

What is Keyword research?

Keywords are the backbone of Digital Marketing from SEO to paid marketing. It is very important to optimize keywords in the content, Meta tags and URL. Learn how to research keywords for SEO by this step by step keyword research guide including useful tips.

How to do Keyword Research ?

SEO Keyword Research is one of the deciding factors in search engines. It can make or break a website marketing efforts. There should be targeted visitors on the site and that can only be through right selection of keyword. Follow the steps mentioned in this keyword research guide.

Step 1 – Choosing the Right Keywords for SEO

Choosing the right Keywords for SEO is a very important step of this keyword research guide. So find your target keywords by following the below-mentioned SEO keyword tips and learn how to research keywords for SEO.

Keyword Research Tips for Choosing the Right Keywords for SEO

1. Ask the following questions-

Is the keyword relevant?
Will keyword able to answer the query asked by searchers?
Will it be able to fulfill organizational goals?

2. Do a search and see if the website rankings or ads running on the top of organic search results for assumed keywords. As this shows the how popular or value of assumed keywords.

3. You can check search terms provided by webmasters or Google Analytics for your website.

4. Using long-tail keywords (keywords query that contains more than 3 words) is an important strategy in SEO keyword research tips

5. Competition should be less as it is worthless targeting keywords that are already targeted by high domain authority websites.

6. You can also check the keyword difficulty and take the average score keywords.

7. Understand your audience and opportunities

A. Semantic search: It should be based on the intent of a searcher. 

Keyword Planner is a keyword research tool that allows you to find the right keywords to target for display ads, search ads video ads, and App ads 

Three tips on choosing the intent based keywords

1. Foundational keywords: Think of that keywords and synonyms which customers may type to search for your product/ service.
2. Auto-suggest keywords. 

3. Related keywords. 

B. Commercial Intent: Ready to buy type keywords like Nike red shoes.

C. Informational Intent: Informational providing keywords related to your products and services.

D. Long tail keywords: Long tail keywords are better for conversion. Reasons for selecting it are

1. They are specific.
2. Convert better in later stages of buying cycle.
3. 70% Searches come from long tail keywords.
4. People are typing what they exactly need that contains more than 3-4 words and Google is targeting that.

Also, think from customer’s point of view

i. What are the biggest roadblocks they face
ii.  What type of information is valuable to them
iii.  Demographics and location factor
iv. Type of people interested in
v.  What type of related information they will search
vi.  Check yahoo answers and Quora to know what people are talking about keywords.

Also, plan the right Keyword strategy using above tips for choosing the right keywords for SEO.

Step 2- Build List

Make topics on above points along with topics on which website is focused about. Break topics into keywords and related keywords. Use tools such as Google keyword planner, easyseotools, ubersuggest and more other tools to build the list of keywords.

Step 3 – Check Search Volume & Difficulty

This is an important step in learning how to research keywords for SEO. Add keywords in keyword planner by MOZ, Google, Webconfs or SEMrush to check the average volume searches and competition or Keyword Difficulty. Pick those keywords which have large average search Volume and low or medium competition or less difficulty. Select keywords according to relevancy.

Step 4 – Check Relevancy & Authority

To know the relevancy and authority, type keyword in Google and check page authority, domain authority & Google trends, social shares. Take low to medium PA & DA keywords to rank quickly.

Step 5 – Finalize keywords

After learning how to research keywords for SEO, add keywords in excel file and check the current rankings for them. Monitor keyword rankings every month to optimize and improve rankings.

So, follow these steps and tips mentioned in this keyword research guide to increase organic rankings in the search engines.

Best Keyword Research Tools

1. Google Adword keyword Planner tool.

2. Keyword Explorer from Moz.

3. Google trends for checking latest trends

4. Long Tail Pro for long tail keywords

5. SEMrush 

6. Webconfs.com

7. Ubersuggest for generating list

8. Easyseotools for generating list

9. Buzzsumo for checking social shares

10. Quora for checking queries

11. Yahoo answers for checking queries

12. Keyword.io

13. KW Finder

As above tools mentioned for different purposes.

Important Facts about Keywords Optimization

Usage: Make your main keyword to be the part of crawling by properly placing it on the content.

Domination: Search engine determines the relevance of a particular keyword mapped in the content.

Stuffing: Gone are the days when using a targeted keyword everywhere and easily come up higher in rank. Now search engines check the relevancy and penalized for using keywords more than 2-3 % of your content. Follow the below mentioned SEO Keyword Research Tips to increase the organic ranking and traffic to the site.

On Page Keyword Optimization

1. Use target keywords in on page activities in following ways-

1. In title Tag Once
2. Once near the top of the page.
3. 2- 3 % in the body of Content.
4. Once in the alt attribute of the image.
5. One time in URL.
6. Once in a Meta description tag.

Important tip- Do not use the main keyword in anchor text pointing to the other page of your site called as Keyword cannibalization.

2. Meta Tags: Title, description and focused Keywords are called Meta tags.

Title: It is a blue line when searched in the search bar of the search engine. Follow these steps to optimize-

1. It should be 65- 70 Characters.
2. Place important keywords to the front.
3. It should have a readable and emotional impact as it is the first impression for your readers. Check title optimization tips for more details.

Description: It is a short description of 2-3 lines below the title. This should be effective enough to grab the reader’s attention and he/ she clicks on the title.

Keywords: Once there was a time when the keyword is taken into account. But now it has a little value as people used to put lots of keywords say 500 and difficult for search engine to take it into an account. So now just 2-3 keywords in case it is crawled by search engine.

3. URL construction Guidelines

1. Add the main keyword of your content in the URL.Keep URL and short and simple.

2. Keep URL and short and simple.

3. Only use target keyword once.

4. Use static URLs.

5. Use hyphens to separate.

Canonicalization: It occurs when there are 2 different URLs for the same Content. It is mainly seen in content management system. You must have seen certain URL are open from http://abcd.com and http://www.abcd.com as well, so difficult for search engine to distinguish and it lowers the rank. It can either be redirected using 301 or add the canonical tag to prioritize the main URL.

So hope this useful step by step keyword research will help you in By researching your markets keyword demand learning how to research keywords for SEO.

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