Manoj Jawanjal - 360 Degree Digital Marketing Consultant and Trainer

Industry Experience in B2B, and B2C industry for global clients in almost every verticals of digital marketing like SEO, Social Media Marketing, Email Marketing, PPC, Bing Ads, Content Marketing, Automation Marketing with Adobe and Eloqua also extensive full-time work experience on client servicing and huge experience in eCommerce store handling a Big team members with tools like Hootsuite, Taboola, etc.

Digital Marketing - Performance management and development of a digital team, Commercial planning and development of digital services and products, Implemented Search Engine Optimization (SEO). Developed and managed the implementation of paid and organic search strategies for various clients globally.

 

WD Elements USB 3.0 1TB Portable External Hard Drive Compatible PC, Mac, PS4 & Xbox  

 Communication of these findings (and resolutions of issues) to clients via conference calls & e-mails

Relevant Keyword Market Research on targeted markets searching habits in terms of Competition and Searches eg : Using Long tail keywords, Latent Semantic Indexing, Specific Keywords & Exact .
Growing and developing digital strategy and billings across existing global clients.
Managing search activity for global and cross-regional clients with central marketing structure with direct reporting lines focusing on paid search planning process, campaign setup, implementation and performance reporting.

Basically, I'm handling below following responsibilities:

√ Automation Marketing
√ Team Handling
√ Digital Media Strategy
√ Digital Marketing (SEO On page and Off page)
√ Brand Reputation Management
√ SEO/SEM
√ Social Media Marketing Planning
√ Online Reputation Management
 √ working with Ads serving tools DART,  ATLAS,etc
√ Google Ad-words Account Planning and Management
√ Competitors and Technical Site Analysis
√ User Interface Optimization
√ Email Marketing
√ Affiliate Marketing
√ Market Research Trend analysis
√ ASO
√ ROI
√ Digital Marketing Agency 

Planning for SEO On page and Off page

Solid track record of successfully managing and building large-scale, complex B2C email campaigns in marketing automation platforms (ActiveCampaign, Pardot, Hubspot, Marketo, etc)
Demonstrated success developing and executing digital marketing initiatives including lead generation, lead nurturing, marketing automation, trigger-based emails, SEO/SEM, display online advertising, social media, and web/microsites.
Working knowledge of (but not directly responsible for) digital advertising, especially Facebook, Instagram, Google, and YouTube
Demonstrated understanding of B2B and B2C Sales funnel. Knowledge of sales pipelines and how to positively impact funnel conversion rates.
Handled innovative leads generation campaigns and I believe that the skills I have acquired in the course of my professional and educational experiences will be valuable assets for your organisation and/or your clients.

►►► Skype: manoj.j25
►►► Whats app / Call - +91-9860165635

New business development for natural and paid search with 100% sign-up for natural search business pitches.

16 Content Marketing Strategies to Boost Your Search Traffic

Content Marketing offers a huge opportunity to the businesses that are trying to establish their base on the digital platform. But, to attain the same, your business website needs to be competitive enough to beat the online game of attracting consumers. Thus, being an online entrepreneur, you must learn about some of the best content marketing strategies, which can take your website to new heights and enhance profit accordingly. This article will focus on different tactics that you can introduce into your content marketing campaign to connect with your target audience and boost your website’s traffic.

However, before we jump into the topic, let’s find out the importance of content marketing in making your website rise above the competition.

• Content Marketing is crucial for modern day businesses as it helps you to grow your audience and establish your credibility.
• Develop high-quality content to enhance your website’s ranking in search engine pages organically.
• Marketing an authoritative, credible and verified content helps you to enhance your brand image and build trust.
• Building a good relationship with your audiences is vital to driving traffic to your website. Content marketing assists you to connect with your followers effectively by allowing you to educate them about the product or the service.
• Lastly, content marketing eases the process of conversion. With high-quality, relatable content, you can influence your followers to purchase your products or services.

The demand for good content is immense in this competitive market. Digital customers find content to be a reliable source for product research. Thus, whether you are looking forward to driving huge traffic or willing to monetize your website, an efficacious content marketing plan can truly bring you a long-term success.

So, let’s outline 16 content marketing strategies that can help you to promote your website to your target audience.

Know Your Audience: For every business, identifying target audiences is critical. So, who actually are these target audiences? They are the group of people who are interested in products or services offered by you. It is obvious that to create good and engaging content, you have to know your audiences closely. Understanding them lets you get appropriate keywords for a strong content and frame it appropriately. Thus, meticulous analysis allows you to generate targeted content that builds a strong relationships. This also helps you to beat the competition by targeting a specific market niche. Remember, contents that are not aligned to your readers’ needs, fail to attract traffic to the website. It is said that the more you understand your audiences, the more precisely you can frame content for them and the stronger your content marketing strategy will be.

Do a Thorough Research: After you have targeted your audiences, it’s time to know their pain points that are problems that your audiences are facing. Being an entrepreneur, you must grab this opportunity and create solutions to those problems. So, while scripting a content, always make sure to acknowledge your readers’ problem and try to come up with the solution to it. Research is one of the cores of online content marketing campaign that lets you understand all the aspects of your market clearly and understand what your target audiences want. Studies say that an effective content must not contain everything about you and your business, but about your readers’ needs. A proper research ends up into a relevant content that shows your readers that you care about them and hence builds trust in them.

Design a User-friendly Website: Though many articles will overstate the importance of a user-friendly website, it is one of the factors that decides your user engagement. Your website can have marvelous content, but if a user can’t navigate around your website easily, he will be annoyed and won’t come back again to check the valuable information you provide on your site. So, what makes your website a convenient one? There are many ways to improve a site’s usability and here are a few of them you must concentrate upon.

Website Responsiveness: The website you design, must render well on different devices including mobile devices. Today, most users access internet from their mobile devices rather than their desktop. Thus, it is important to have one that is compatible with a variety of devices.

Loading Speed: Your readers are assets for your business and hence, you must never test their patience. Internet users prefer websites that are fast. When you fail to meet this expectation, they lose interest and look for a faster alternative.

Readability: When a user visits your site, he must be able to easily scan the keyword he is looking for. Thus, to drive traffic to your website, you must enhance your website’s readability. Work on the fonts of the texts you are using for the content of your site. Make sure the texts contrast well with the background theme, making your website easily readable.

Use Proper Keywords: For a successful content marketing campaign, you must focus on optimizing your content around the topic your target audiences are searching for. Grabbing attention on an online platform is not an easy job to perform. To beat the competition, keywords are of utmost importance. Optimizing your content with appropriate keywords lets your website rank well in search engine pages. Thus, to succeed in digital marketing campaigns, you must pay good attention to keyword research, and for this, one must study two key factors – competition and traffic. To rank high and stand out of the crowd, use less competitive yet highly relevant keywords for your website.

Build Targeted Landing Pages: For online businesses, the landing page is the most crucial factor of the whole digital marketing process. A well targeted landing page has the potential to convert your website traffic into leads and you must ensure that your landing page is well optimized for conversion. Remember, content marketing and landing pages are inseparable as these pages are the platforms to communicate with your audiences. A landing page also enables you to understand your prospects by analyzing the standards of the page, thus helping you to improve your content marketing strategy.

Create Unique and High-quality Content: This is very impact for any sort of content marketing campaign. A relevant and engaging content is one of the strongest content marketing tools that majorly influences your readers’ decision making. Indulge yourself in generating great content for your website as it is an effective way to connect with your audiences and build goodwill. Try to present your readers with unique content that helps you to make your own distinctive brand image. The more you publish informative, valuable and engaging content, the easier it will be for you to build faith within your audiences. Another thing that you should consider in content marketing is consistency, as it helps to create authority within your target market. While you are framing a content with a marketing perspective, make sure to optimize it with appropriate keywords and enhance its visibility.

Frame a Strong Headline: In a content, headline is the most important part as it grabs your target audiences’ attention first. When you are using content as a tool to boost your website traffic, make sure to incorporate an irresistible headline to it. Just like the content of your website, headline too must be properly optimized as it has a major role to play in your SEO ranking. Remember, a compelling headline ensures the visitors interest in your content, otherwise they won’t mind keeping the content unread. The headline must be relevant to the context of the story and must provide a glimpse of the whole content. To make your headline magnetic, incorporate keywords that are relevant to your target audiences’ needs. Thus, we can also state that an effective headline helps your business to bring in revenue.

et audiences’ attention first. When you are using content as a tool to boost your website traffic, make sure to incorporate an irresistible headline to it. Just like the content of your website, headline too must be properly optimized as it has a major role to play in your SEO ranking. Remember, a compelling headline ensures the visitors interest in your content, otherwise they won’t mind keeping the content unread. The headline must be relevant to the context of the story and must provide a glimpse of the whole content. To make your headline magnetic, incorporate keywords that are relevant to your target audiences’ needs. Thus, we can also state that an effective headline helps your business to bring in revenue.

Create Various Content Formats: Now that we already know how a content can help you to build authority and trust in your audiences, it’s time to learn about different sorts of content that can make your website more appealing.

• Blogs: The blog post is an informational content, where you are open to share your views on an individual topic. They are the most common and easy to produce content that get more citation than others. Usually, blogs are not too long and lead to better SEO ranking.
• Long Articles: This is another common type of content that can stand alone and benefit your content promotion strategy and involves a long format, containing an in-depth study of your industry niche.
• Video Content: Studies say that video content grab better attention than text content. It is considered to be the most versatile modern-day communication medium that can be used as a powerful marketing tool. With platforms like YouTube, entrepreneurs can use this content format to leverage their target audience.
• Visual Content: In this competitive era, you can set your brand apart from others by knowing the right elements that can stimulate audience engagement. Visual content plays a pivotal role in this effort. There are various kinds of visual contents that you can incorporate in your online content marketing to boost online traffic to your website. Images, infographics, memes, presentations etc., are a few basic visual content types that can take your digital marketing campaign to the next level.
• Podcasts: Just like video content, audio content too are gaining popularity day by day and a Podcast is a very good example of this content format. Podcasts let your audiences access your content at their own convenience.
• Other Content Formats: Apart from the above-mentioned content formats, there are other types too, that you can take into consideration. E-books, webinars, quizzes, checklists, emails, etc., are some of the most engaging content types, which can be used to improve leads and sales.

Use An Effective Call-to-Action (CTA): Placing an effective call-to-action or CTA in the content is the next step to follow in your content marketing campaign. Today, when the consumers are bombarded with promotional messages every day, a properly placed CTA can help you to turn your website traffic into leads. CTAs are content efforts, designed strategically to get an immediate response from the audiences. This is considered as one of the best content marketing strategies because apart from helping your website to gain popularity, it also helps your business in its marketing and sales process. Thus, you must be very careful about placing your call-to-action phrases in your content. The action you want your readers to take must be direct and appealing. Be clear about the value proposition as it helps your audiences to understand the product or the service you are offering them.

Analyze Your Competitor: It is obvious that to grow your business, understanding your competitors plays a pivotal role. Researching the competition allows you to understand your own strengths, weaknesses, opportunities and threats. This helps you to come up with unique marketing strategies that can enhance your brand image efficiently. Remember, both yours and your competitors’ target audiences are same and hence, you must go for an in-depth study of their digital content marketing strategy. To rise above the competition, always try to attack competitors’ weaknesses and beat their strengths. This strategy can help you to be a market leader in the industry.

Advertise & Get Social: In Content marketing, producing a great content is not enough to monetize your business. Be proactive and promote it to your target audiences through different social media channels. It is one of the cores of content strategy that has the potential to drive traffic to your website. Twitter, Facebook, LinkedIn, etc., are a few of the social platforms, where the presence of your brand ensures your outreach. If you are looking to improve engagement with your readers, share your content in these platforms and build loyal followers. No other channel can influence your readers better than social media channels and boost your traffic to soar.

Pay Attention to SEO: On the digital platform, the content you publish is of no value if your target audience does not see it. Here comes the importance of SEO or Search Engine Optimization that involves various activities that can earn your website a huge traffic from search engines. Let’s study a few ways by which SEO helps your content marketing campaign:

SEO, when done appropriately, improves user experience and makes your users happy.

It is one of the most effective marketing strategies that can bring more customers to your business eventually. If said precisely, SEO helps to bring targeted traffic to your website.

• SEO optimized websites are faster than a non-optimized one.
• Helps to get higher rankings in search engine result pages due to keyword optimization.
• Helps with better brand awareness.
• SEO helps your website to fight the competition and stand apart from the crowd. 

Focus on Long-tail Keywords: Now, when you are already aware of keywords and SEO, it’s time to focus on a typical kind of keyword that account for most web searches. Digital marketers find long-tail keywords an effective way to connect with target audiences. These are much longer and specific phrases that internet users are more likely to search for. Placing such keywords in your content establishes better engagement between you and your readers. Unlike shorter keywords, long-tail keywords not only rank you higher in search engines but also ensure higher return on investment. It means, with such keywords you can drive exact audiences to your website. If you are planning to run a paid online ad campaign for your website, long-tail keywords relevant to your content can make the campaign a success.

Welcome Guest Blogging: Guest blogging is another important content promotion strategy that you can incorporate in your marketing campaign to strengthen your credibility and brand awareness. Look for websites with strong readership and low spam to post your article, and backlink them to your website to enhance its traffic. You can also approach industry leaders to your guest blog to enhance your brand image.

Host Webinars: Want to make your website more interactive? Host webinars to fast track this and spread awareness about your business to your target audiences. Webinar is an online seminar that an entrepreneur arranges to enhance brand engagement. With such brainstorming sessions, you can gather innovative ideas from your target audiences to improvise your business. Like blogs, webinars too can be viewed for years and can continue to drive traffic to your site.

Work on Link Building: Another important tool in your content marketing plan can be back links. Big marketers believe that if you are not employing link building in your digital marketing campaign, you are definitely missing out on potential business. So, what is back linking all about? It is a method through which a website gets links from another website. Back links you place in the content must look natural and create a huge impact in search engine results. Search engines acknowledge your site’s authority according to its popularity. Thus, when you incorporate links in the content properly, Google and other search engines rank your site higher in search results.

Building trust and authority among'st your target audience doesn’t happen overnight. To sustain the competition and boost traffic flow to your website, you must learn all the tactics to better your content marketing campaign. The points mentioned over here are highly effective when practiced appropriately. Thus, to drive traffic, frame your content marketing plan strategically and be the market leader of your own industry.

Source: Content Marketing Strategies for Organic Ranking

4 Steps To Add Social Media Links to Your #GoogleSearch Profile?

Your Google listing is a serious part of your online presence. To actually optimize your Google Listing, you will want to include links to your social media profiles, so users can quickly click through to your social accounts.

But exactly how do you do that?

Here are the four main steps to adding social media links to Google results.

HOW TO ADD SOCIAL MEDIA LINKS TO GOOGLE

• Create a structured markup data.
• Upload your structured data to your website homepage.
• Verify it works with Google's structured data testing tool.
• Re-crawl your site to Google Search Console.

USING GOOGLE TO GAIN SOCIAL MEDIA TRAFFIC

Why is it very important to add your social media links to Google in the first place?

Google has long been the largest source of traffic for most websites. That's what makes SEO (search engine optimization) so important.

And now, Google can also get-up-and-go traffic to your social media profiles.

Now, what you can now create with structured data and Google's new knowledge dashboard:

WHICH SOCIAL PROFILES GOOGLE SUPPORTS

Currently, Google allows only specific social networks to its knowledge panel. Google encourages you to add others but they aren't currently included when shown in Google Search Results.

• ·         Facebook
• ·         Twitter
• ·         YouTube
• ·         LinkedIn
• ·         Google+ 
• ·         Instagram
• ·         Tumblr
• ·         Myspace 
• ·         Pinterest

According to Google, the Google algorithm processes the social networks you have identified and shows the most relevant results.

Steps TO Adding Social Media Profiles to Google Search Results

1. CREATE A STRUCTURED MARKUP

This is a bit nerdy, but you can do it!  You are essentially creating a list of information that Google will find when it comes to your site.

This is the template you want to use:

<script type="application/ld+json">
{ "@context" : "http://schema.org",
"@type" : "Person",
"name" : "your name",
"url" : "http://www.your-site.com",
"sameAs" : [ "http://www.facebook.com/your-profile",
"http://instagram.com/yourProfile",
"http://www.linkedin.com/in/yourprofile",
"http://plus.google.com/your_profile"]
}
</script>

The bolded sections are where you add your specific social profiles. For example, 9 Clouds' structured data looks like this:

 <!-- start social profiles (https://developers.google.com/structured-data/customize/social-profiles) -->

 <script type="application/ld+json">

 {

 "@context" : "http://schema.org",

 "@type" : "Organization",

 "name" : "Dataveu",

 "url" : "https:// Dataveu.com/",

 "logo": "https:// Dataveu.com/logo.png",

 "sameAs" : [

 "http://www.facebook.com/ Dataveu ",

 "http://www.twitter.com/ Dataveu ",

 "https://plus.google.com/ Dataveu /",

 "http://instagram.com/ Dataveu ",

 "https://www.linkedin.com/company/Dataveu

 "https://www.youtube.com/channel/Dataveu ",

 "https://www.pinterest.com/Dataveu/"

 ]

 }

 </script>

 <!-- end social profiles -->

Google gave us a warning about adding a logo, so we did that as well.

UPLOAD YOUR STRUCTURED DATA

Now that you have created your structured data, you need to add it to a page on your site that will be crawled. For most of us, this means the home page.

If you can edit your code, add the structured data before the <head> section of your homepage. If you don't know what I just said, email the structured data to your webmaster.

VERIFY IT WORKS

Once your code is added, make sure it works.

Visit the Google Developer Testing Tool, click “Fetch URL,” and type in your website's address. You should see the same structured data showing up in the testing tool.

Here's what ours looks like:

RE-CRAWL YOUR WEBSITE TO GOOGLE SEARCH CONSOLE

The next time your website is crawled by Google, your social media profiles will be added to the site and available for Google search results.

OR

You can login to Google Search Console and submit your site to Google's index. That will get your additions added within a 7 days.

Best on page SEO strategies for 2018

1- Unique Domain Name

You should pick a unique domain name that is easy to remember and easy-to-pronounce. You might be tempted to pick an exact match domain (EMD). But you should not go for it. A partial match domain (PMD) is not only a safe bet but also provides some SEO benefits. Read Neil Patel’s article on how to choose a domain name for maximum SEO benefits. 

2- Use Country TLD Extension

If you want your website to rank higher for any particular country, you should opt for a country code top-level domain (.in, .ca, .pt). However, doing so limits your site’s ability to rank globally.

3- Use Keyword in Title Tags

After content, a title tag is the second most important element of a webpage. It tells search engines what the page is about. You should always use keywords in the Title Tags of your web pages.

4- Front Load Title Tags with Keyword

According to Moz data, web pages having Title Tags starting with keywords perform better than those with keywords at the end of Title Tags. My friend, make sure that you front-load Title tags with important keywords.

5- Use Keywords in Meta Descriptions

Make sure you use important keywords in Meta descriptions. Doing so will help Google know what the pages are about. Also, you should not forget to add a call-to-action (CTA) to the Meta descriptions of your website.

6- Use Keyword h1 Tag

After a Title tag, h1 tag plays an important role in sending relevancy signals to search engines. According to a study, using a keyword in h1 tag offers some SEO benefit. So never forget to use a keyword in h1 tag.

7- Keyword Density Still Matters

No matter what people say, keyword density still matters. But not as much as it used to be. You should include the main keyword and other key phrases in a natural manner in your content.

8- Use LSI Keywords in Content

According to a study, long tail keywords not only increased website traffic but also converted 2.5 times better than head terms. So, my friend, start using LSI keywords in your content. Check my post- How to Find Long Tail Keywords (Step-By-Step Guide) for more details about long tail keywords.

9- Remove Duplicate Content

If your website pages have similar content, this is not good for ranking. You should remove duplicate content. Google has explained the issue of duplicate content at length.

10- Create SEO-friendly URL structures

According to Search Engine Journal, excessively long URLs may affect search engine visibility. URL path also matters – a page close to a homepage may get some boost in search engine ranking. So make sure your website has SEO-friendly URL structures.

11- Optimize Images

On site SEO checklist cannot be completed without image optimization. Not only should you optimize the size of your images but also optimize Metadata. Make sure file name, alt text, title, description, and caption all are optimized to maximize SEO benefit.

12- Update Content Frequently

Google always looks for fresh content that meets searchers’ queries. By updating content frequently, you will add a freshness factor to it, improving the chance to rank higher. Therefore, make a habit to update frequently the content on your website.

13- Use Keyword in the First Paragraph

Having the main keyword in the first 100 words is a strong relevancy signal. So you should try to make sure that you use the main keyword in the first paragraph.

14- Do Proper Internal Linking

According to Yoast, “By adding the right internal links you make sure Google understands the relevancey of pages, the relationship between pages and the value of pages.”

15- Quality Internal Links Pointing to a Page

Make sure your important pages are interlinked with high authority pages on your website.

16- Have High-Authority Outbound Links

Linking out high-authority websites sends trust signals to search engine, thereby helping a web page rank better.

17- Check Grammar and Spelling Errors

Nobody likes reading anything written poorly, nor does Google. Check Grammar and spelling errors on your web pages carefully.

18- Readability of Content

You should write in simple, plain English. Why? Increasing readability of your content widens the reach. More people will be able to connect with your content.

19- Have Main Content above the Fold

Google’s main objective is to provide search results that meet the searchers’ queries. The Page Layout Algorithm penalizes websites that don’t have much content above the fold.

20- Write Powerful Headlines

Copy blogger says, 8 out of 10 people read headlines and only 2 read the rest copy. Needless to say, headlines play a vital role in the success of your content. Craft irresistible headlines that readers can’t ignore.

21- Use Bullets and Numbered Lists

Mobile searches are more than desktop searches, meaning people are using their mobile phones to access the web. And nobody likes to scroll down long articles on a mobile phone. By using bullets and numbers, you break up your content for readers, making it more user-friendly.

22- Frequently Update Your Blog

It has been proven in many studies that frequently updating website blog brings in more visitors. According to Hotspot, “Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published between 0 – 4 monthly posts.”

23- Use Video Content

People like to watch videos. YouTube has become the second search engine. My friend, you cannot ignore video content. Jodi Harris has written a great article on how to create video content that brings results.

24- Have a Complete ‘Contact Us’ Page

Google prefer the websites that have proper contact information. So you should make sure that your website has a complete ‘contact us’ page.

25- Server Location

Server location might influence your ranking in different geographical reasons, especially for geo-specific searches. Choosing server in the country where you are going to focus your business doesn’t make much difference on your pocket.

26- SSL Certificate

Security is a top priority for Google, and Google has made HTPPS a ranking signal. Make sure your website has SSL certificate.

27- Social Sharing Buttons

The last but not the least in on site SEO checklist, you should include social sharing buttons to make it easy for readers to share your content.

SEO Checklist for Technical SEO

According to Neil Patel, “Technical SEO just refers to any SEO work that is done aside from the content. Essentially, it’s laying a strong foundation to give your content the best chance it can have to rank for relevant keywords and phrases.”

Like many other SEO strategies, technical SEO has changed a lot. Our technical SEO best practices will keep you updated on what brings the top results.

Let’s discuss SEO checklist for Technical SEO in 2018.

28- Submit Sitemap to Search Engines

A Sitemap makes it easy for search engines to index the pages of your website. Make sure you have submitted the sitemap of your website to search engines.

29- Robot.txt

You should create robot.txt file following search engines’ guidelines. Here is Google’s document on robot.txt file. It is advisable that you should go through it.

30- Use Sitemap Priority Tags

If you want search engines to give priority to a few pages on your website, you should properly use sitemap priority tags. To get more information about sitemap priority tags, you should visit this sitemap.org’s page.

31- Check Indexing of Your Pages

For maximum benefits, you should get all of your website pages indexed. But sometimes, Google removes web pages from Google index. You should keep checking indexing of your web pages.

32- Check Crawlability

Site structure, internal link structure, looped redirects, unsupported scripts sometimes affect crawlability. So you should keep checking crawlability from time to time.

33- Improve Page Speed

As mentioned earlier, mobile searches are more than desktop searches now. And Google is experimenting mobile first indexing and will start considering page speed as a ranking factor by July 2018. You should improve page speed of your website.

34- Don’t Forget to Use Canonical Links

If used properly, canonical links can solve the duplicate content issue. Yoast has published a long guide on the topic.

35- Use Proper Redirects

Redirects are used to send search engines and users to different URLs from the ones they requested. When you are redirecting one URL to another, you should follow the best redirect practices to retain SEO value.

36- Use Structured Data

Search engines work hard to decipher the content of a page. By using structured data, you will provide search engine explicit clues about the meaning of the content.

37- Don’t Use Flash On Your Website

As all search engines are not able to crawl and index flash (and the ones that do often do it with error), you should avoid using flash on your website.

38- Accelerated Mobile Pages Can Improve Ranking

Though Google has repeatedly said that accelerate mobile pages are not a ranking factor, we can understand that having AMPs can improve ranking. How? AMPs improve page speed. And Google will start considering page speed as a mobile ranking factor.

39- Optimize for Voice Search

With the exponential growth of mobile searches, the trend of voice search is catching up very fast. You should make sure that your website is optimized for voice search. I have written a detailed guide to optimizing for Google voice search.

40- Remove Site’s Downtime

You should make sure that your site has minimum downtime because lots of downtime from server issues may affect your ranking. If you don’t fix it, your site might be deindexed.

41- Use Geo-Targeting

You should consider Geo-targeting if you want to promote your business in a specific country. Google might give a little preference to websites that have local server IP and country-specific name.

42- Remove All Technical Errors

Coming to the end of SEO checklist for technical SEO, your website should be free from every technical error. Even a small technical error can have a serious implication.

SEO Checklist for Off-Page

Off page SEO are techniques that are executed outside the website to improve the search visibility of a website. You must understand that offsite SEO is not just about building links. Off page activities go deeper than that.

Following are the important pointers for off page SEO checklist in 2018.

43- Earn Backlinks from Aged Domains

Needless to say, backlinks from aged domains have more value than backlinks from newer domains. So keep trying to acquire backlinks from aged domains.

44- Earn Backlinks from Different Root Domains

One of the most important ranking factors is to get backlinks from different root domains. According to a Moz study, “The number of linking root domains correlates well with rankings.”

45- .edu and .gov Links

As Google values high-authority links, many SEO experts believe that .edu and .gov links have a special place in Google algorithm. And there is a valid reason behind it.

46- Earn Links from High Authority Domains

Earning links from high authority websites play an important role in ranking. So try to get backlinks from high authority websites.

47- Audit Your Backlink Profile

To ensure everything is abided by Google’s Guidelines for backlink scheme. And you should disavow bad backlinks that you find in these audits.

48- Avoid Getting Backlinks from Bad Websites

Links from bad, spammy websites will downgrade your website’s authority, thereby resulting in lower ranking on Google.

49- Diversify Your Backlink Profile

If your website has a big percentage of links that come from a single source (blog comments or forum profiles), Google can consider it a sign of web spam and may penalize your website. Therefore, you should diversify your backlink profile.

50- Have Proper Backlink Anchor

You should have proper anchor texts of your backlinks, explaining clearly what readers will get if they click on a backlink. Having confusing anchor to make it a clickbait might affect your website adversely.

51- Check Internal Link Anchor

According to Brain Dean, “Internal link anchor text is another relevancy signal, although probably weighed differently than backlink anchor text.” Make sure you have interlinked web pages properly.

52- Eliminate Poison Anchor Text

Pharmacy keywords, lottery, free win are often signs of spam or a hacked site. So backlinks with poison anchor text can hurt your website’s ranking. Make sure you disavow backlinks with poison anchor text.

53- Avoid Reciprocal Links

An important point in SEO checklist for off page SEO in 2018!

According to Google Link Schemes, “excessive link exchanges (“Link to me and I’ll link to you”) or partner pages exclusively for the sake of cross-linking should be avoided.”

54- Try to Earn Backlink from Long Content

Ask anyone about the best link building strategy and you will get the same answer – earning backlinks. It has been observed in many studies that long form, editorial content is one of the best tools to earn backlinks.

55- Avoid Backlinks from Poorly Written Content

Acquiring backlinks from poorly written content adversely affect the ranking of a website. You should always try to avoid getting backlinks from thin, spammy content.

56- Build Broken Links

Never ignore broken links as having them sends a sign of a neglected website. You should audit your backlink profile from time to time to find and build broken links.

57- Get Reviews on High Authority Website

More positive reviews build the authority of your website on search engines, thereby improving the chance of getting a higher ranking. So persuade your users to write reviews on high-authority websites, such as Yelp, Better Business Bureau, etc.

58- Aim for Link Earning

Instead of making link building your primary link building strategy, you should aim for creating resources and earning links.

59- Ensure Backlinks Relevancy

You should make sure that the content you’re acquiring backlinks from is relevant to your business. Getting backlinks from irrelevant content might adversely affect your ranking on search engines.

60- Comments on Leading Blogs and Forums

Commenting on leading blogs and forums not only provides you with the tons of referral traffic but also gives you some PR value. However, you should always leave insightful comments, or else Google might punish you considering it a web spam practice.

61- Create a Detailed Infographic for Link Earning

A detailed infographic is one of the best ways to earn backlinks. So include it in your off page SEO activities.

62- Check Your Competitors’ Backlink Profile

If you want to outgrow your competitors, you should audit your competitors’ backlink profiles. This will help you plan an aggressive backlink building strategy to beat your competitors.

63- Use Social Media Ads

The reach of organic social media sucks. Rarely, you can achieve your business objective through organic promotion. From time to time, you should employ paid social media ads to boost reach.

64- Use PPC Campaigns

To provide the much-needed initial boost to your content, you should run PPC campaigns.

65- Use Google Keyword Planner

Google keyword planner will help you find untapped opportunities. Always, create off page optimization content after doing proper keyword research.

66- Make a Kickass Outreach Strategy

To maximize the success of your off page content, you need to get your content promoted by your audience and influencers in your niche. To do so, you need to make a kickass outreach strategy.

67- Do Guest Posting

This is another important point in SEO checklist for off page SEO in 2018. You should write guest posts for leading websites in your business domain. However, Google discourages guest posting campaigns and large-scale article marketing with keyword-rich anchor text links.

68- Be Active on Quora

This question and answer community has around 190 million unique visitors as of April 2017. This means you have a great potential to build your brand here. By being active on Quora, you can know what you should create that your audience would love to read. Also, Quora can provide you with the tons of referral traffic.

SEO Checklist for UI/UX

The simple, good, old days of SEO are now over – you stuff a web page with keywords, build links, and you are there. Now, it takes hundreds of factors to rank on search engines.

UI/UX is now included in the best SEO practices.

Here is an SEO checklist that you should follow in 2018 to get better search results.

69- Have Responsive Website Design

You will never know on which device your audience is accessing the web. Therefore, you should have a responsive website design to reap the maximum benefits.

70- Use font of at least 14 pixels

Mobile searches are more than desktop searches. So, my friend, font size matters. You should use the font of at least 14 pixels.

71- Use Font Color That Complements Your Theme

To offer high-quality user experience, you should make sure that font color complements your website theme.

72- Enough Whitespace between Headings and Paragraphs

White space not only makes your website pleasing but also makes content easy to skim. Make sure there is enough whitespace between headings and paragraphs.

73- Use Large Size Touch Elements

If you use small size touch elements, users might click on the wrong buttons. Therefore, you should use large size touch elements.

74- Have Graphic-rich Content

To increase dwell time on your website and avoid pogo sticking, you should have graphic-rich content on your website.

75- Avoid Interstitials

According to Google Webmaster,

“To improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.”

Avoid using interstitials if you want to dominate mobile searches.

76- Use a Distinct Color for Links

To make your website more user-friendly, you should use a distinct color for links so that users can easily understand where links are.

77- A Line should not be More Than 65 Characters

As a big percentage of people read on mobile devices. It is better not to write more than 65 characters in a line.

Bonus Points:

Thanks for reading so far. We have come to the end of the post. But wait!

Here are some bonus points that can help you rank better on search engines.

78- Ask People to Contribute to Your Blog

Asking industry experts and influencers to write on your blog. This will increase the traffic on your blog. Influencers and industry experts tend to have a big list of followers, so you will see a traffic boost when they will share their guest posts published on your blog.

79- Do Google Maps Marketing

As Google Maps results also appear in search results, you cannot ignore Google Maps Marketing if you want to outgrow your competitors. It is the best tool to target locals.

80- Do local SEO

Local SEO is important to reach prospects in your locality. So follow the best local SEO strategies to dominate local ranking.

81- Optimize for ‘Near Me’ Searches

With the growth of mobile searches, more and more people are now conducting ‘keywords + near me’ searches. Therefore, you should optimize your business for keywords+near me searches.

82- Avoid Temporary Link Scheme

Adopting a temporary link building scheme will do more harm than any good to your website, so you should avoid it. Here are Google’s Guidelines for Link Schemes.

83- Never Ignore Google Webmaster Messages

Google Webmaster messages often provide you with early warnings of what went wrong with your website. Therefore, you should never ignore Google Webmaster messages.

84- Never Have Ads above the Fold

Having ads above the fold can get your website penalized under Page Layout Algorithm. So you should avoid it.

85- Never Hide Affiliate Links

You should never hide affiliate links. According to Brain Dean, “Google’s algorithm may pay closer attention to other quality signals to make sure you’re not a “thin affiliate site”.

86- Get Brand Mentions on News Sites

Getting brand mentions on news sites not only helps in PR but also helps in building a reputation on search engines. So never ignore any opportunity to get brand mentions on news sites.

87- Create official LinkedIn Company Page

Most real businesses have LinkedIn company pages. So having an officiant LinkedIn company page will be beneficial.

88- Incorporate User-Generated Content

People trust user-generated content, so does Google. Incorporating user-generated in your SEO and content marketing strategies will yield better results.

89- Avoid Excessive 301 redirects

Links coming from 301 redirects dilute some page rank value. So you should avoid excessive 301 redirects.

90- Use Google Analytics

Any SEO checklist 2018 will not be complete without emphasizing the importance of using Google Analytics. You will get tons of intelligent insights to optimize your SEO campaigns for better results.

91- Have a Human Editor on Your Blog

Having editors can help. Though never confirmed, Google filed a patent for system and method for supporting editorial opinion in the ranking of search results.

92- Promote Your Content Aggressively

Needless to say, how good your content is, it will not bring you maximum results unless you promote your content aggressively. I believe you should focus 50% of your efforts on content creation and 50% on content promotion.

93- Use Skyscraper Technique

Use Skyscraper technique to maximize the success of your content. Brian Dean was able to boost his site traffic by 110% in just 14 days with this technique.

94- Do Influencer Marketing

Influencer marketing is a great way to amplify the reach of your content. When an influencer shares your content, not only more people will see your content but more people will also trust your content.